Page 2 - Evergreen Presentation
P. 2
Radio
KYMX Mix 96
Radio Stations : KYMX-FM
SACRAMENTO - Metro
Scarborough R1 2014: Mar13-Feb14
Adults 18+
Gender Age
Employment Status Household Income
Employed Full-Time 47%
Employed Part-Time 14.8%
Not Employed
A Homemaker 5.5%
A Student 4.8%
Retired 16.7%
Disabled 6%
Temporarily Laid-Off 0.2%
Not Employed-Looking For Work 4.9%
Other 0.2%
Occupation Education
Management, Business and Financial 17.6%
Operations
Professional and Related Occupations 16.9%
Service 6.7%
Sales and Office 15.2%
Construction, Extraction and Maintenance 2% Less Than 12th High School Some College College Degree or
Production, Transportation and Material 2.9% Grade Graduate or GED More
Moving 4.7% 25.3% 38.7% 31.2%
Military Specific 0.4%
White Collar 49.7%
Blue Collar 12%
Home Ownership Number of Persons in household under 18
Own 65.1% None 65.2%
Rent 32.8% One 15.8%
Other 2.2% Two 12.3%
Three or More 6.7%
Custom Selection
Qualitative Population: 431,700. Qualitative Respondents: 380. Estimates displayed are for % Composition.
Copyright © 2014 The Nielsen Company. All rights reserved. Page 1 of 2 IQP
KYMX Mix 96
Radio Stations : KYMX-FM
SACRAMENTO - Metro
Scarborough R1 2014: Mar13-Feb14
Adults 18+
Gender Age
Employment Status Household Income
Employed Full-Time 47%
Employed Part-Time 14.8%
Not Employed
A Homemaker 5.5%
A Student 4.8%
Retired 16.7%
Disabled 6%
Temporarily Laid-Off 0.2%
Not Employed-Looking For Work 4.9%
Other 0.2%
Occupation Education
Management, Business and Financial 17.6%
Operations
Professional and Related Occupations 16.9%
Service 6.7%
Sales and Office 15.2%
Construction, Extraction and Maintenance 2% Less Than 12th High School Some College College Degree or
Production, Transportation and Material 2.9% Grade Graduate or GED More
Moving 4.7% 25.3% 38.7% 31.2%
Military Specific 0.4%
White Collar 49.7%
Blue Collar 12%
Home Ownership Number of Persons in household under 18
Own 65.1% None 65.2%
Rent 32.8% One 15.8%
Other 2.2% Two 12.3%
Three or More 6.7%
Custom Selection
Qualitative Population: 431,700. Qualitative Respondents: 380. Estimates displayed are for % Composition.
Copyright © 2014 The Nielsen Company. All rights reserved. Page 1 of 2 IQP
