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KNCI Country 105.1
Radio Stations : KNCI-FM
SACRAMENTO - Metro
Scarborough R1 2014: Mar13-Feb14
Adults 18+
Gender Age
Employment Status Household Income
Employed Full-Time 41.6%
Employed Part-Time 18%
Not Employed
A Homemaker 7.6%
A Student 6.4%
Retired 15.2%
Disabled 6.4%
Temporarily Laid-Off 1%
Not Employed-Looking For Work 3.8%
Other 0%
Occupation Education
Management, Business and Financial 13.7%
Operations
Professional and Related Occupations 14.6%
Service 11.4%
Sales and Office 13.5%
Construction, Extraction and Maintenance 4.7% Less Than 12th High School Some College College Degree or
Production, Transportation and Material 1.1% Grade Graduate or GED More
Moving 4.5% 28.5% 41.9% 25.1%
Military Specific 0.4%
White Collar 41.8%
Blue Collar 17.7%
Home Ownership Number of Persons in household under 18
Own 64.4% None 57.5%
Rent 33.9% One 17.7%
Other 1.6% Two 15.3%
Three or More 9.4%
Custom Selection
Qualitative Population: 306,500. Qualitative Respondents: 243. Estimates displayed are for % Composition.
Copyright © 2014 The Nielsen Company. All rights reserved. Page 1 of 2 IQP
Radio Stations : KNCI-FM
SACRAMENTO - Metro
Scarborough R1 2014: Mar13-Feb14
Adults 18+
Gender Age
Employment Status Household Income
Employed Full-Time 41.6%
Employed Part-Time 18%
Not Employed
A Homemaker 7.6%
A Student 6.4%
Retired 15.2%
Disabled 6.4%
Temporarily Laid-Off 1%
Not Employed-Looking For Work 3.8%
Other 0%
Occupation Education
Management, Business and Financial 13.7%
Operations
Professional and Related Occupations 14.6%
Service 11.4%
Sales and Office 13.5%
Construction, Extraction and Maintenance 4.7% Less Than 12th High School Some College College Degree or
Production, Transportation and Material 1.1% Grade Graduate or GED More
Moving 4.5% 28.5% 41.9% 25.1%
Military Specific 0.4%
White Collar 41.8%
Blue Collar 17.7%
Home Ownership Number of Persons in household under 18
Own 64.4% None 57.5%
Rent 33.9% One 17.7%
Other 1.6% Two 15.3%
Three or More 9.4%
Custom Selection
Qualitative Population: 306,500. Qualitative Respondents: 243. Estimates displayed are for % Composition.
Copyright © 2014 The Nielsen Company. All rights reserved. Page 1 of 2 IQP
